Why doesn't the deposit of $997 get applied to the total balance of the Reach Accelerator program?

Why doesn't the deposit of $997 get applied to the total balance of the Reach Accelerator program?

We've been receiving this question a lot, so wanted to address and hopefully clarify some of the confusion.  Placing your deposit of $997, was your way of securing your $19,997 sale price for the Reach Accelerator program.  It was never meant to be applied towards your first payment, just a way for you to opt-in and secure the amazing sale price. 

This is what it looked like in the flyer that you all received, the $19,000 is your REMAINING BALANCE after paying the $997 deposit, not the total price of the program: